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home : features : features April 16, 2014

7/31/2012 10:10:00 AM
Business Beat: Let's take this show on the road
HomCo Ace Hardware adds another dimension to customer service by taking their store straight to the customer
Kykotsmovi shoppers check out the inventory brought to their small city by HomCo Ace. Photo/HomCo Ace Hardware
Kykotsmovi shoppers check out the inventory brought to their small city by HomCo Ace. Photo/HomCo Ace Hardware

David Yankus

KYKOTSMOVI, Ariz. - The second annual HomCo Ace Hardware Road Show and Barbecue took place at the Hopi Veterans Memorial Center in Kykotsmovi on June 29 with over 200 people showing up to browse new products, shop for various hardware store items, and enjoy some tasty food.

After doing a number of successful home shows for quite a while now, the Flagstaff based hardware store decided last year to take its show on the road. And with this year's event attracting even more patrons than its first year you can be assured that the show will go on.

"It was a great show, we had a big turnout," said Rodney Timberlake, contractor salesman with HomCo Ace Hardware. "We had very positive feedback again this year. We wined and dined everybody, it was basically a five course meal we provided."

With the success of the last two road shows, Timberlake said HomCo Ace plans on doing three shows a year now, all open to the public - one on the Hopi Reservation, one on the Navajo Reservation, and one at the Grand Canyon. The Navajo Nation's show will be held in Tuba City at the high school and although a date has not been finalized yet it will most likely be held sometime in September.

"We basically brought a good portion of our retail store up there so people don't have to drive down to Flagstaff," said Dawn Kolb, owner of Kolb Consulting and marketing specialist for HomCo Ace. "It's also a partnership with the Hopi Reservation. It's a benefit for them so they don't have to drive far to see the inventory and get educated on the products, and it's a benefit for us because we can form partnerships with a lot of the chapter houses. It's a win-win for both."

HomCo Ace brings many of their top-of-the-line products such as DeWalt, Carhartt, and more to their road shows. They will also have items like shovels, rakes, wheelbarrows, and other tools right there on hand.

"There's a lot of people involved," Kolb said. "The owner goes, the top management team goes, a lot of our expert staff from certain departments all go, as well as big semis full of materials that we take. It's a big deal for us."

The HomCo Ace Hardware Road Show is not just there to sell products or supplies either. They are there to inform, educate, and provide valuable knowledge to all visitors. Be sure to stop by at the next road show closest to your home and see for yourself.

"It's not just a show for us to make money on either. It's more of a knowledgeable show to showcase and explain the products we carry," Timberlake said. "It's also customer appreciation because I do so much with the Hopi tribe up there it's incredible. I like having all my customers there and I don't mind buying them all lunch; they really enjoy it, it's good food and we all have a good time. It's been a very good thing for us."

Timberlake added how grateful he was to everyone who attended and that he looks forward to doing it again next year.

"It's a good show, it's a good time, and everybody looks forward to it," said Timberlake.

For additional information visit and keep up to date on all the new products and when and where the next road show will be.

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