FLAGSTAFF, Ariz. - During a ceremony in March, Coconino Community College's (CCC) Marketing, Public Relations and Publications Department took home two Medallion Awards from the National Council for Marketing & Public Relations (NCMPR). The department received the NCMPR's District 6 Medallion Award in the Successful Recruitment Marketing Program and the Wild Card categories.
Each year, the NCMPR's Medallion Awards recognize outstanding achievement in communications at two-year community colleges and technical schools throughout its seven regional districts. Each of NCMPR's districts host their own awards and elect gold, silver and bronze winners for 23 different categories. Coconino Community College belongs to District 6, which covers Arizona, California, Hawaii, Nevada and Utah, among others. The awards were presented during a ceremony in San Francisco, California last month.
"With each project our team goes the distance to make it meaningful and impactful, so we are extremely honored to be recognized nationally for our communication strategies," said Scott Talboom, director of institutional advancement at Coconino Community College. "However, we truly owe these awards to the college's 350 full- and part-time employees who supply us with a great product to work with. Without a great product, you cannot have great marketing."
CCC received the Gold award for the Successful Recruitment Marketing Program for its unique Start Smart communications campaign, which aims to increase enrollment by highlighting the college's strongest selling points-affordability, high-quality instruction, various fast-track and transfer programs, and intimate classroom sizes-making it the "smart" choice. The NCMPR was extremely impressed by the campaign's consistency and how its message was communicated across various mediums including traditional print, Internet, radio, cable television and theater advertising.
In the Wild Card category, CCC received the bronze award for a Return on Investment marketing brochure it developed last year. The piece focused on the workforce training programs provided by the college's Community and Corporate Learning Division and featured case studies that highlighted how the division developed effective workforce solutions for it recent corporate partners.